CSL was born out of frustration—fed up with weak products, flashy labels, and results that didn’t last. So we built our own. From the lab up. Every formula we make is precision-engineered, relentlessly tested, and made to outperform in the real world.
From Le Mans dominance to street-legal savagery, Shelby American has always stood for raw power, innovation, and a refusal to settle. That spirit runs through every bottle we produce—because legacy isn’t inherited. It’s earned.
This isn’t just a name on a label. It’s shared DNA.
We didn’t just want to build better car care. We wanted to build something that lived up to the Shelby name.
So we partnered directly with the legends themselves—to create a line of products that reflects their performance, aggression, and no-compromise attitude.
Ceramic. Graphene. Fuel system chemistry. Every CSL product is built to push the limits of what detailing and performance care can do. Backed by science, tested under pressure, and designed for detailers and drivers who demand more.
We were detailers and, more importantly, drivers. We knew the game—and we were done with average. So we built what we couldn’t find: savage, science-driven car care that holds up where it counts. No filler. No fluff. Just straight-up performance.
Our products don’t just perform—they dominate. Recognised by industry leaders and real-world detailers alike, we’ve picked up some of the biggest awards in car care, and we’re not one of those companies that goes chasing them. Why? Because results talk.
